BUY COURSE NOW - online self directed

Deciding to attend a trade show is a large investment for any company. Make sure your staff has the right tools to succeed with our Trade Show Staff Trainin g course. A successful trade show will benefit your company on many levels. Knowing that it costs half as much to close a sale made from a trade show lead as to one obtained through all other means, highlights the importance of being prepared and putting your best foot forward. Get your staff trained and ready for this valuable business opportunity.

Course Objectives:

• Recognize effective ways of preparing for a trade show
• Learn essential points to setting up a booth
• Learn the Dos and Don’ts behaviors during the show
• Acknowledge visitors and welcome them to the booth
• Engage potential customers and work towards a sale
• Wrap up the trade show and customer leads

Course Outline:



Trade Show Staff Training

Module One: Pre-Show Preparation

• Physical Space

• Developing a Dialogue

• Setting a Schedule

• Connecting

• Case Study

• Module One: Review Questions

Module Two: Booth Characteristics and Setup

• Stand Out

• Create a Checklist

• Technology

• High Traffic Areas

• Case Study

• Module Two: Review Questions

Module Three: Booth Characteristics and Setup (II)

• Signage

• Match Your Brand

• Private Area

• Focus on a Message

• Case Study

• Module Three: Review Questions

Module Four: During the Show (I)

• Company Objectives

• Product Highlights

• Being Memorable

• Social Media

• Case Study

• Module Four: Review Questions

Module Five: During the Show (II)

• Classic Dos and Don’ts

• Gamification

• Walk the Floor

• Keep Distractions Away

• Case Study

• Module Five: Review Questions

Module Six: Qualifying Visitors

• Provide Answers

• Engage With Questions

• Body Language

• Listening Skills

• Case Study

• Module Six: Review Questions

Module Seven: Engaging the Right People

• Prospects

• Catch and Release

• Press

• Competitors

• Case Study

• Module Seven: Review Questions

Module Eight: The Rules of Engagement (I)

• Open Questions

• Record Information

• Be Specific

• Get a Commitment

• Case Study

• Module Eight: Review Questions

Module Nine: The Rules of Engagement (II)

• A Welcoming Environment

• Business Cards

• Observational Skills

• When Not in the Booth

• Case Study

• Module Nine: Review Questions

Module Ten: After the Show

• Review Information

• Follow up

• Send Information

• Lessons Learned

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up