BUY COURSE NOW - online self directed

With the rise of social media channels, businesses are learning to engage this tool as part of their marketing strategy. With our Social Media Marketing workshop, participants will discover the specifics of how to effectively use social media outlets to generate revenue, build networking and create product branding. By utilizing different social media platforms to reach current and potential customers, your marketing success is inevitable. This is a foundational program for individuals and employees new to these tools, and an excellent refresher for those already in the know.

*This course pairs well with Digital Citizenship and/or Internet Marketing Fundamentals for individuals or employees marketing in the digital space

Course Objectives:

• Understand different social media platforms
• Identify audience
• Monitor and measure performance
• Consider pros and cons before making decisions

Course Outline:



Social Media Marketing

Module One: Facebook

• Pros / Cons

• Likes / Comments

• Posts / Links

• Tracking / Measurement

• Case Study

• Module One: Review Questions

Module Two: YouTube

• Pros / Cons

• Channel

• Content / Voice

• Tags / Measurement

• Case Study

• Module Two: Review Questions

Module Three: Twitter

• Pros / Cons

• Voice

• Tags / Links

• Tracking / Measurement

• Case Study

• Module Three: Review Questions

Module Four: LinkedIn

• Pros / Cons

• Optimize Search in Profile

• Groups / Links

• Tracking / Measurement

• Case Study

• Module Four: Review Questions

Module Five: Google+

• Pros / Cons

• Natural Search Links

• Strategy

• Tracking / Measurement

• Case Study

• Module Five: Review Questions

Module Six: Pinterest

• Pros / Cons

• Posting / Conversation

• Pins / Boards

• Tracking / Measurement

• Case Study

• Module Six: Review Questions

Module Seven: Tumblr

• Pros / Cons

• Posting / Conversation

• Links

• Tracking / Measurement

• Case Study

• Module Seven: Review Questions

Module Eight: Flickr

• Pros / Cons

• Expand Sharing

• Discussion

• Tracking / Measurement

• Case Study

• Module Eight: Review Questions

Module Nine: Snapchat

• Pros / Cons

• Audience

• Ads

• Tracking / Measurement

• Case Study

• Module Nine: Review Questions

Module Ten: Instagram

• Pros / Cons

• Niche / Quality

• Hashtags

• Tracking / Measurement

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up