BUY COURSE NOW - online self directed

Understanding social media is about learning to share information the right way. In our Social Media in the Workplace course, participants will learn how Social media and the Workplace can work together. Knowing what and how to post, things to avoid and how to maintain security are key elements to navigating this new territory. Organizations are quickly becoming aware of the marketing benefits of engaging through social media channels, and are looking for employees who have the knowledge and understanding to use these tools to drive business. This is a foundational course for individuals or employees new to these technology tools, and an excellent refresher for those already in the know.

Course Objectives:

• Learn the basics of social media
• Learn different ways social media is used and altered
• Build and maintain a social media policy
• Keeping your social media secure
• Establishing rules for social media company posts
• Discover the benefits and pitfalls of using social media

Course Outline:



Social Media in the Workplace

Module One: What is Social Media?

• Online Communities

• User Created Content

• Information Sharing

• Communication Tools

• Case Study

• Module One: Review Questions

Module Two: Defining Your Social Media Policy (I)

• Living Document

• Information Officer

• What to Share

• Legal and Ethical Specifications

• Case Study

• Module Two: Review Questions

Module Three: Defining Your Social Media Policy (II)

• New Hire Orientation

• Common Sense

• Positive and Professional

• Personal Posts

• Case Study

• Module Three: Review Questions

Module Four: Creating a Living Document

• What is a Living Document?

• How often is it revised?

• Who will be in Charge?

• Change Management

• Case Study

• Module Four: Review Questions

Module Five: Keeping an Eye on Security

• Password Guidelines

• Ongoing Monitoring

• Confidential Information

• Protecting Intellectual Property

• Case Study

• Module Five: Review Questions

Module Six: Rules to Follow When Posting (I)

• Respect

• Stop and Think

• Honesty

• Competitors

• Case Study

• Module Six: Review Questions

Module Seven: Rules to Follow When Posting (II)

• Transparency

• In Real Life

• Grammar and Spelling

• Anger

• Case Study

• Module Seven: Review Questions

Module Eight: Benefits of Social media

• From Audience to Author

• Build Customer Loyalty

• Speed and Flexibility in Communication

• Two Way Communication

• Case Study

• Module Eight: Review Questions

Module Nine: The Pitfalls of Social Media

• Bullying

• Group Think

• Trolling

• Permanence

• Case Study

• Module Nine: Review Questions

Module Ten: Listen to Your Customers

• Feedback

• Happiness

• Improve Your Brand

• Improve Product Development

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up