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- online self directed
The Sales Fundamentals workshop will give participants an understanding of the foundational sales process, in addition to some essential tools and techniques that they can use to get the sale. Participants will become more confident in their ability to generate revenue, handle objections, and become a great closer. Many industries are heavily dependent on generating revenue and profitability through sales - investing in this skill is highly recommended for individual marketability and organizational success.
*This course pairs well with Top 10 Sales Secrets, for new or aspiring sales professionals
Course Objectives:
Course Outline:
Sales Fundamentals
Module One: Understanding the Talk
• Types of Sales
• Common Sales Approaches
• Glossary of Common Terms
Module Two: Getting Prepared to Make the Call
• Identifying a Contact Person
• Performing a Needs Analysis
• Creating Potential Solutions
Module Three: Creative Openings
• A Basic Opening for Warm Calls
• Warming up Cold Calls
• Using the Referral Opening
Module Four: Making Your Pitch
• Features and Benefits
• Outline Unique Selling Position
• The Burning Question
Module Five: Handling Objections
• Common Types of Objections
• Basic Strategies
• Advanced Strategies
Module Six: Sealing the Deal
• When to Close
• Powerful Closing Techniques
• Things to Remember
Module Seven: Following Up
• Thank You Notes
• Resolving Customer Service Issues
• Staying in Touch
Module Eight: Setting Goals
• The Importance of Sales Goals
• Setting SMART Goals
Module Nine: Managing Your Data
• Selecting a System
• Digital Systems
• Manual Systems
Module Ten: Using a Prospect Board
• The Layout of a Prospect Board
• How to Use a Prospect Board
• A Day in the Life of Your Board
Module Eleven: Assignment Review / Wrap Up