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Sales Fundamentals

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BUY COURSE NOW - online self directed


The Sales Fundamentals workshop will give participants an understanding of the foundational sales process, in addition to some essential tools and techniques that they can use to get the sale. Participants will become more confident in their ability to generate revenue, handle objections, and become a great closer. Many industries are heavily dependent on generating revenue and profitability through sales - investing in this skill is highly recommended for individual marketability and organizational success.

*This course pairs well with Top 10 Sales Secrets, for new or aspiring sales professionals


Course Objectives:

  • Understand the language of sales
  • Prepare for a sales opportunity
  • Begin the discussion on the right foot
  • Make an effective pitch
  • Handle objections
  • Seal the deal
  • Follow up on sales
  • Set sales goals
  • Manage sales data
  • Use a prospect board

    Course Outline:



    Sales Fundamentals

    Module One: Understanding the Talk

    • Types of Sales

    • Common Sales Approaches

    • Glossary of Common Terms

    Module Two: Getting Prepared to Make the Call

    • Identifying a Contact Person

    • Performing a Needs Analysis

    • Creating Potential Solutions

    Module Three: Creative Openings

    • A Basic Opening for Warm Calls

    • Warming up Cold Calls

    • Using the Referral Opening

    Module Four: Making Your Pitch

    • Features and Benefits

    • Outline Unique Selling Position

    • The Burning Question

    Module Five: Handling Objections

    • Common Types of Objections

    • Basic Strategies

    • Advanced Strategies

    Module Six: Sealing the Deal

    • When to Close

    • Powerful Closing Techniques

    • Things to Remember

    Module Seven: Following Up

    • Thank You Notes

    • Resolving Customer Service Issues

    • Staying in Touch

    Module Eight: Setting Goals

    • The Importance of Sales Goals

    • Setting SMART Goals

    Module Nine: Managing Your Data

    • Selecting a System

    • Digital Systems

    • Manual Systems

    Module Ten: Using a Prospect Board

    • The Layout of a Prospect Board

    • How to Use a Prospect Board

    • A Day in the Life of Your Board

    Module Eleven: Assignment Review / Wrap Up

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