BUY COURSE NOW - online self directed

In the Proposal Writing workshop, participants will explore the proposal writing process, including the most common types of proposals. The workshop will take participants through each step of the process, from determining the purpose of the proposal to creating the final product. This is a valuable course for all corporate professionals and entrepeneurs.

Course Objectives:

• Identify the purpose of a proposal
• Identify different types of proposals
• Identify and perform the steps in the proposal writing process
• Perform a needs analysis and write a goal statement
• Prepare a proposal outline
• Improve writing skills with a variety of techniques
• Use appropriate resources and ghosting to build a strong case
• Add illustrations to the proposal
• Proofread and edit the proposal
• Add the finishing touches to create a professional final product

Course Outline:



Proposal Writing

Module One: Understanding Proposals

• What is a Proposal?

• The Proposal Writing Process

• Types of Proposals

• Requests for Proposals

Module Two: Beginning the Proposal Writing Process

• Purpose and Audience

• Needs Analysis

• Goal Statement

Module Three: Preparing an Outline

• General Format

• Special Sections

• Creating a Framework

• Details

Module Four: Finding Facts

• Identifying Resources

• Research

• Organizing Your Information

Module Five: Writing Skills (I)

• Spelling and Grammar

• Working with Words

• Constructing Sentences

• Persuasive Writing

• Mastering Voice

Module Six: Writing Skills (II)

• Creating Paragraphs

• Strong Transitions

• Building to Conclusions

Module Seven: Writing the Proposal

• Educating the Evaluator

• Ghosting the Competition

• Using Illustrations

Module Eight: Checking for Readability

• Checking for Clarity

• Reading for Your Audience

• Using the Readability Index

Module Nine: Proofreading and Editing

• Proofreading Like a Pro

• Editing Techniques

• Checking the Facts

• The Power of Peer Review

Module Ten: Adding the Final Touches

• Typesetting Tips

• Achieving a Professional Look

• Creating the Final Package

Module Eleven: Assignment Review / Wrap Up

Prospecting and Lead Generation

Module One: Prospecting

• Make it a Priority

• Identify Ideal Prospects

• Select Prospecting Methods

• Make it a Habit

• Case Study

• Module One: Review Questions

Module Two: Traditional Marketing Methods

• Cold Calling

• Direct Mail

• Trade Shows

• Networking

• Case Study

• Module Two: Review Questions

Module Three: New Marketing Methods

• Social Networks

• Search Engine Marketing

• Email Marketing

• Display Advertising

• Case Study

• Module Three: Review Questions

Module Four: Generating New Leads

• Become a Brand

• Webinars

• Blogs

• Engaging Video

• Case Study

• Module Four: Review Questions

Module Five: Avoid Common Lead Generation Mistakes

• Limiting Channels

• Failure to Provide Value

• Failure to Connect

• Failure to Try

• Case Study

• Module Five: Review Questions

Module Six: Educate Prospects

• Content Creation

• Stand Out from the Competition

• Fill Customer Needs

• Deliver on Promises

• Case Study

• Module Six: Review Questions

Module Seven: The Pipeline

• Contact

• Meet

• Propose

• Close

• Case Study

• Module Seven: Review Questions

Module Eight: Follow up Communication

• Recognize Your Leads

• Move Quickly

• How to Respond

• Set Future Meetings

• Case Study

• Module Eight: Review Questions

Module Nine: Track Activity

• Use Appropriate Tools

• Assess Advertising Sources

• Record Information about Leads

• Assess ROI

• Case Study

• Module Nine: Review Questions

Module Ten: Create Customers

• Develop Relationships

• Demonstrate Genuine Interest

• Be Professional

• Maintain Integrity

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up