BUY COURSE NOW - online self directed

Personal Branding is about identifying your assets, characteristics, strengths, and skills as an individual. With our Personal Branding course, participants will be able to share their vision and passions with others in your company. Understanding Personal Branding will provide advantages in participants' personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed as an individual as well as a representative of your company or organization. You are your brand - learn to protect it.

Course Objectives:

• Define your image
• Control your image
• Understand how to sharpen your brand
• Use social media appropriately
• Manage your brand in a crisis
• Develop a professional appearance

Course Outline:



Personal Branding

Module One: Defining Yourself (I)

• If You Don’t, They Will

• Brand Mantra

• Be Real

• SWOT Analysis

• Case Study

• Module One: Review Questions

Module Two: Defining Yourself (II)

• Pillars

• Passions

• Define Your Strengths

• The Three C’s

• Case Study

• Module Two: Review Questions

Module Three: Controlling and Developing Your Image

• Clear and Defined

• Consistent Image

• It Takes Commitment

• Live It Every Day

• Case Study

• Module Three: Review Questions

Module Four: Personal and Professional Influences

• Corporate and Personal Integration

• How each influences the other

• Be a Professional

• Build Rapport

• Module Four: Review Questions

Module Five: Sharpening Your Brand

• Blogging

• Authenticity

• Transparency

• Networking

• Case Study

• Module Five: Review Questions

Module Six: Appearance Matters

• First Impressions

• Stand out

• True Reflection

• Dress for Success

• Case Study

• Module Six: Review Questions

Module Seven: Social Media (I)

• Monitoring

• Security

• Determine Objective

• Promote

• Case Study

• Module Seven: Review Questions

Module Eight: Social Media (II)

• Select a Tool

• Content is King

• Attract Attention

• Acknowledge

• Case Study

• Module Eight: Review Questions

Module Nine: Brand Management during a Crisis

• Caught In a Bad Spot?

• Maintain connections

• Information

• Monitor and Respond

• Case Study

• Module Nine: Review Questions

Module Ten: Branding Personality Traits

• Unique Values

• Be Bold

• Think outside the Box

• Fail. Learn. Repeat

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up