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Multi-level marketing (MLM) is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents. With our Multi-Level Marketing workshop, participants will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, this is a valuable tool for generating revenue, as well as enhancing existing marketing and networking circles.

Course Objectives:

• Learn how multi-level marketing works
• Build contacts
• Recruit new agents
• Become familiar with social media and marketing
• Provide training for recruits

Course Outline:



Multi-Level Marketing

Module One: How Does Multi-Level Marketing Work?

• Network Marketings

• Independent Agents

• Commission-Based

• Recruiting New Agents

• Case Study

• Module One: Review Questions

Module Two: Building a Contact List

• Leverage Personal Networks

• Warm Lists

• Internet Lead Generation

• Purchasing Lead Lists

• Case Study

• Module Two: Review Questions

Module Three: Recruiting New Agents (I)

• Networks

• Satisfied Customers

• Work Flexibility

• Benefits of Being an Agent

• Case Study

• Module Three: Review Questions

Module Four: Recruiting New Agents (II)

• Marketing Presentations

• Benefits

• Success Stories

• Presentation Media

• Case Study

• Module Four: Review Questions

Module Five: Training MLM Agents

• Sponsorship/Mentorship

• Training in Marketing

• Training in Recruitment

• Ethics Training

• Case Study

• Module Five: Review Questions

Module Six: Sponsorship/Mentorship

• Pair Agents with Mentors

• Benefits to Mentee

• Benefits to Mentor

• Best Mentorship Practices

• Case Study

• Module Six: Review Questions

Module Seven: Provide Marketing Presentation Training

• Training in Presentations

• Provide Copies

• Practice Presentations

• Marketing Resources

• Case Study

• Module Seven: Review Questions

Module Eight: Provide Social Media Training

• Social Media is Key

• Websites and Blogs

• Facebook and Twitter

• LinkedIn

• Case Study

• Module Eight: Review Questions

Module Nine: Provide Training in Recruitment

• Building a Contact List

• Leveraging Networks

• Presentation Training

• Discuss Follow-up

• Case Study

• Module Nine: Review Questions

Module Ten: Provide Ethics Training

• MLM and Ethics

• Follow-up

• Honesty in sales

• Manage Expectations

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up