BUY COURSE NOW - online self directed

Media and Public Relations is the most successful method of communicating your value to those around you. In this workshop, participants will gain the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. It is designed to provide practical and hands-on tools that will give participants the skills needed in dealing with the media and the public. In addition, solidifying good networking skills will allow you to tap into those relationships you already have and increase the scope of your network and opportunities available.

Course Objectives:

• Networking for success
• Managing “Meet and Great” opportunities
• Dressing for success
• Writing effectively
• Setting goals
• Managing media relations
• Planning for issues and crisis communications
• Using social media
• Delivering effective employee communications

Course Outline:



Media and Public Relations

Module One: Networking for Success (I)

• Overview

• Effective Introductions

• Good First Impressions

Module Two: Networking For Success (II)

• Overview

• Minimizing Nervousness

• Business Cards

• Remembering Names

Module Three: The Meet and Greet

• Overview

• The Three-Step Process

• Four Levels of Conversation

• Case Study I

• Case Study II

Module Four: Dressing for Success

• Overview

• The Meaning of Colors

• Interpreting Common Dress Codes

• Deciding What to Wear

Module Five: Writing

• Overview

• Business Letters

• Writing Proposals

• Reports

• Executive Summaries

Module Six: Setting Goals

• Overview

• Understanding Goals

• SMART Goals

• Helping Others with Goal Setting

Module Seven: Media Relations

• Overview

• Television

• Print

• Social media

Module Eight: Issues and Crisis Communication Planning

• Overview

• Gauging the Crisis Level

• Providing Feedback

• Distributed of Information

• The Overall Effect

Module Nine: Social Media (The PR Toolkit)

• Overview

• Blogs

• Wikis

• Podcasts

• Social Bookmarks

• RSS Feeds

Module Ten: Employee Communications

• Overview

• Verbal Communication

• Non-Verbal Communication

• Email Etiquette

• Negotiation Skills

• Making an Impact

Module Eleven: Assignment Review / Wrap Up