BUY COURSE NOW - online self directed

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits, the big picture is revealed. Our Marketing Basics workshop will give participants an introduction to marketing and its benefits. They will learn key skills and tools, and develop the confidence and ability to build and grow your business. Marketing has changed a lot recently, and having a new perspective will give your participants the key to unlocking their marketing potential. No matter what your product or service is, Marketing Basics is designed to empower your team to move your business forward.

Course Objectives:

• Define your market
• Learn the different types of marketing and ways to use them
• Learn effective ways of communicating with the customer
• Learn how to set marketing goals and strategies
• Recognize common marketing mistakes and learn how to avoid them

Course Outline:



Marketing Basics

Module One: What is Marketing?

• What is a Market?

` • Marketing is Not Selling

• Understanding Customer Needs

• Defining Your Product or Service

• Case Study

• Module One: Review Questions

Module Two: Common Marketing Types (I)

• Direct Marketing

• Active Marketing

• Incoming Marketing

• Outgoing Marketing

• Case Study

• Module Two: Review Questions

Module Three: Common Marketing Types (II)

• Guerilla Marketing

• B2B Marketing

• B2C Marketing

• Promotional Marketing

• Case Study

• Module Three: Review Questions

Module Four: The Marketing Mix

• Product

• Price

• Promotion

• Place

• Case Study

• Module Four: Review Questions

Module Five: Communicating the Right Way

• The Marketing Pitch

• Sell Value Not Price

• Fun and Entertaining is Powerful

• Choosing the Right Media

• Case Study

• Module Five: Review Questions

Module Six: Customer Communications

• Give Your Customers a Voice

• It’s Not About You

• Every Interaction Counts

• Answer Questions Honestly

• Case Study

• Module Six: Review Questions

Module Seven: Marketing Goals

• Brand Switching

• Repeat Purchases

• Brand Loyalty

• Inform and Educate

• Case Study

• Module Seven: Review Questions

Module Eight: The Marketing Funnel

• Awareness

• Interest

• Desire

• Action

• Case Study

• Module Eight: Review Questions

Module Nine: Marketing Mistakes (I)

• Not Taking Social Media Seriously

• Not Having a USP

• Cross Cultural and International Translations

• Not Building a Relationship

• Case Study

• Module Nine: Review Questions

Module Ten: Marketing Mistakes (II)

• Not Having a Plan

• Aiming at Everyone

• Not Tracking Metrics

• Not Listening to Your Customers

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up