BUY COURSE NOW - online self directed

Internet Marketing Fundamentals will provide participants with a great set of skills to market your business online. Content is the king of internet marketing, and participants will learn how to create and utilize great content. If you want your business to grow, invest in the learning and tools needed to understand Internet Marketing Fundamentals.

*This course pairs well with Social Media Marketing and/or Digital Citizenship for a comprehensive framework to marketing in the digital space

Course Objectives:

• Learn how to conduct market research
• Develop a workable internet marketing campaign
• Recognize your target market
• Understand your brand
• Grasp SEO and website characteristics
• Find and capture leads

Course Outline:



Internet Marketing Fundamentals

Module One: SWOT Analysis in Marketing

• Strength

• Weaknesses

• Opportunities

• Threats

• Case Study

• Module One: Review Questions

Module Two: Marketing Research

• Consume All Media

• Finding the Right Price

• Product Development and Improvement

• Identify Your Target Audience

• Case Study

• Module Two: Review Questions

Module Three: Real Time Marketing

• Dynamic Content

• Engagement Builds Followers

• Constant Readiness and Monitoring

• The Time the Place and the Media

• Case Study

• Module Three: Review Questions

Module Four: Brand Management

• Every Interaction Counts

• Consistent Through all Media

• Unique Qualities

• Needs to be Actively Managed

• Case Study

• Module Four: Review Questions

Module Five: Social Media (I)

• You are Building a Community

• A Personal Touch

• Brand Champions

• Make it Easy to Share

• Case Study

• Module Five: Review Questions

Module Six: SEO Basics

• Relevant and Original Content

• Keywords

• Value Proposition

• Linking

• Case Study

• Module Six: Review Questions

Module Seven: Social Media (II)

• Content is King

• Blog and Interact

• Webinars

• Constant Monitoring

• Case Study

• Module Seven: Review Questions

Module Eight: Website Characteristics

• SEO Optimization

• Landing Page

• Analytics

• Mobile and Tablet Friendly

• Case Study

• Module Eight: Review Questions

Module Nine: Capturing Leads

• Lead Management and Generation

• Give Something Away

• Quality vs. Quantity

• Capture Repeat Customers

• Case Study

• Module Nine: Review Questions

Module Ten: Campaign Characteristics

• Tailored for Your Audience

• Use Powerful Words

• The 4 W’s of a Campaign

• Monitor and Tweak

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up