Today's industry leaders recognize the power and potential in multi media marketing. The ability to generate increased revenue through brand recognition, product placement and social media endorsements is a skill that organizations are looking for. The FSTS Marketing and Media Bundle is designed to provide you with current industry tips and strategies for building your brand, and securing your value within any organization. Our FSTS MM Bundle includes these 6 courses:

1. Marketing Basics
2. Multi-Level Marketing
3. Internet Marketing Fundamentals
4. Personal Branding
5. Media and Public Relations
6. Social Media Marketing

Course Outline:



Marketing Basics

Module One: What is Marketing?

• What is a Market?

• Marketing is Not Selling

• Understanding Customer Needs

• Defining Your Product or Service

• Case Study

• Module One: Review Questions

Module Two: Common Marketing Types (I)

• Direct Marketing

• Active Marketing

• Incoming Marketing

• Outgoing Marketing

• Case Study

• Module Two: Review Questions

Module Three: Common Marketing Types (II)

• Guerilla Marketing

• B2B Marketing

• B2C Marketing

• Promotional Marketing

• Case Study

• Module Three: Review Questions

Module Four: The Marketing Mix

• Product

• Price

• Promotion

• Place

• Case Study

• Module Four: Review Questions

Module Five: Communicating the Right Way

• The Marketing Pitch

• Sell Value Not Price

• Fun and Entertaining is Powerful

• Choosing the Right Media

• Case Study

• Module Five: Review Questions

Module Six: Customer Communications

• Give Your Customers a Voice

• It’s Not About You

• Every Interaction Counts

• Answer Questions Honestly

• Case Study

• Module Six: Review Questions

Module Seven: Marketing Goals

• Brand Switching

• Repeat Purchases

• Brand Loyalty

• Inform and Educate

• Case Study

• Module Seven: Review Questions

Module Eight: The Marketing Funnel

• Awareness

• Interest

• Desire

• Action

• Case Study

• Module Eight: Review Questions

Module Nine: Marketing Mistakes (I)

• Not Taking Social Media Seriously

• Not Having a USP

• Cross Cultural and International Translations

• Not Building a Relationship

• Case Study

• Module Nine: Review Questions

Module Ten: Marketing Mistakes (II)

• Not Having a Plan

• Aiming at Everyone

• Not Tracking Metrics

• Not Listening to Your Customers

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up


Course Outline:



Multi-Level Marketing

Module One: How Does Multi-Level Marketing Work?

• Network Marketings

• Independent Agents

• Commission-Based

• Recruiting New Agents

• Case Study

• Module One: Review Questions

Module Two: Building a Contact List

• Leverage Personal Networks

• Warm Lists

• Internet Lead Generation

• Purchasing Lead Lists

• Case Study

• Module Two: Review Questions

Module Three: Recruiting New Agents (I)

• Networks

• Satisfied Customers

• Work Flexibility

• Benefits of Being an Agent

• Case Study

• Module Three: Review Questions

Module Four: Recruiting New Agents (II)

• Marketing Presentations

• Benefits

• Success Stories

• Presentation Media

• Case Study

• Module Four: Review Questions

Module Five: Training MLM Agents

• Sponsorship/Mentorship

• Training in Marketing

• Training in Recruitment

• Ethics Training

• Case Study

• Module Five: Review Questions

Module Six: Sponsorship/Mentorship

• Pair Agents with Mentors

• Benefits to Mentee

• Benefits to Mentor

• Best Mentorship Practices

• Case Study

• Module Six: Review Questions

Module Seven: Provide Marketing Presentation Training

• Training in Presentations

• Provide Copies

• Practice Presentations

• Marketing Resources

• Case Study

• Module Seven: Review Questions

Module Eight: Provide Social Media Training

• Social Media is Key

• Websites and Blogs

• Facebook and Twitter

• LinkedIn

• Case Study

• Module Eight: Review Questions

Module Nine: Provide Training in Recruitment

• Building a Contact List

• Leveraging Networks

• Presentation Training

• Discuss Follow-up

• Case Study

• Module Nine: Review Questions

Module Ten: Provide Ethics Training

• MLM and Ethics

• Follow-up

• Honesty in sales

• Manage Expectations

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up


Course Outline:



Internet Marketing Fundamentals

Module One: SWOT Analysis in Marketing

• Strength

• Weaknesses

• Opportunities

• Threats

• Case Study

• Module One: Review Questions

Module Two: Marketing Research

• Consume All Media

• Finding the Right Price

• Product Development and Improvement

• Identify Your Target Audience

• Case Study

• Module Two: Review Questions

Module Three: Real Time Marketing

• Dynamic Content

• Engagement Builds Followers

• Constant Readiness and Monitoring

• The Time the Place and the Media

• Case Study

• Module Three: Review Questions

Module Four: Brand Management

• Every Interaction Counts

• Consistent Through all Media

• Unique Qualities

• Needs to be Actively Managed

• Case Study

• Module Four: Review Questions

Module Five: Social Media (I)

• You are Building a Community

• A Personal Touch

• Brand Champions

• Make it Easy to Share

• Case Study

• Module Five: Review Questions

Module Six: SEO Basics

• Relevant and Original Content

• Keywords

• Value Proposition

• Linking

• Case Study

• Module Six: Review Questions

Module Seven: Social Media (II)

• Content is King

• Blog and Interact

• Webinars

• Constant Monitoring

• Case Study

• Module Seven: Review Questions

Module Eight: Website Characteristics

• SEO Optimization

• Landing Page

• Analytics

• Mobile and Tablet Friendly

• Case Study

• Module Eight: Review Questions

Module Nine: Capturing Leads

• Lead Management and Generation

• Give Something Away

• Quality vs. Quantity

• Capture Repeat Customers

• Case Study

• Module Nine: Review Questions

Module Ten: Campaign Characteristics

• Tailored for Your Audience

• Use Powerful Words

• The 4 W’s of a Campaign

• Monitor and Tweak

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up


Course Outline:



Personal Branding

Module One: Defining Yourself (I)

• If You Don’t, They Will

• Brand Mantra

• Be Real

• SWOT Analysis

• Case Study

• Module One: Review Questions

Module Two: Defining Yourself (II)

• Pillars

• Passions

• Define Your Strengths

• The Three C’s

• Case Study

• Module Two: Review Questions

Module Three: Controlling and Developing Your Image

• Clear and Defined

• Consistent Image

• It Takes Commitment

• Live It Every Day

• Case Study

• Module Three: Review Questions

Module Four: Personal and Professional Influences

• Corporate and Personal Integration

• How each influences the other

• Be a Professional

• Build Rapport

• Module Four: Review Questions

Module Five: Sharpening Your Brand

• Blogging

• Authenticity

• Transparency

• Networking

• Case Study

• Module Five: Review Questions

Module Six: Appearance Matters

• First Impressions

• Stand out

• True Reflection

• Dress for Success

• Case Study

• Module Six: Review Questions

Module Seven: Social Media (I)

• Monitoring

• Security

• Determine Objective

• Promote

• Case Study

• Module Seven: Review Questions

Module Eight: Social Media (II)

• Select a Tool

• Content is King

• Attract Attention

• Acknowledge

• Case Study

• Module Eight: Review Questions

Module Nine: Brand Management during a Crisis

• Caught In a Bad Spot?

• Maintain connections

• Information

• Monitor and Respond

• Case Study

• Module Nine: Review Questions

Module Ten: Branding Personality Traits

• Unique Values

• Be Bold

• Think outside the Box

• Fail. Learn. Repeat

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up


Course Outline:



Media and Public Relations

Module One: Networking for Success (I)

• Overview

• Effective Introductions

• Good First Impressions

Module Two: Networking For Success (II)

• Overview

• Minimizing Nervousness

• Business Cards

• Remembering Names

Module Three: The Meet and Greet

• Overview

• The Three-Step Process

• Four Levels of Conversation

• Case Study I

• Case Study II

Module Four: Dressing for Success

• Overview

• The Meaning of Colors

• Interpreting Common Dress Codes

• Deciding What to Wear

Module Five: Writing

• Overview

• Business Letters

• Writing Proposals

• Reports

• Executive Summaries

Module Six: Setting Goals

• Overview

• Understanding Goals

• SMART Goals

• Helping Others with Goal Setting

Module Seven: Media Relations

• Overview

• Television

• Print

• Social media

Module Eight: Issues and Crisis Communication Planning

• Overview

• Gauging the Crisis Level

• Providing Feedback

• Distributed of Information

• The Overall Effect

Module Nine: Social Media (The PR Toolkit)

• Overview

• Blogs

• Wikis

• Podcasts

• Social Bookmarks

• RSS Feeds

Module Ten: Employee Communications

• Overview

• Verbal Communication

• Non-Verbal Communication

• Email Etiquette

• Negotiation Skills

• Making an Impact

Module Eleven: Assignment Review / Wrap Up


Course Outline:



Social Media Marketing

Module One: Facebook

• Pros / Cons

• Likes / Comments

• Posts / Links

• Tracking / Measurement

• Case Study

• Module One: Review Questions

Module Two: YouTube

• Pros / Cons

• Channel

• Content / Voice

• Tags / Measurement

• Case Study

• Module Two: Review Questions

Module Three: Twitter

• Pros / Cons

• Voice

• Tags / Links

• Tracking / Measurement

• Case Study

• Module Three: Review Questions

Module Four: LinkedIn

• Pros / Cons

• Optimize Search in Profile

• Groups / Links

• Tracking / Measurement

• Case Study

• Module Four: Review Questions

Module Five: Google+

• Pros / Cons

• Natural Search Links

• Strategy

• Tracking / Measurement

• Case Study

• Module Five: Review Questions

Module Six: Pinterest

• Pros / Cons

• Posting / Conversation

• Pins / Boards

• Tracking / Measurement

• Case Study

• Module Six: Review Questions

Module Seven: Tumblr

• Pros / Cons

• Posting / Conversation

• Links

• Tracking / Measurement

• Case Study

• Module Seven: Review Questions

Module Eight: Flickr

• Pros / Cons

• Expand Sharing

• Discussion

• Tracking / Measurement

• Case Study

• Module Eight: Review Questions

Module Nine: Snapchat

• Pros / Cons

• Audience

• Ads

• Tracking / Measurement

• Case Study

• Module Nine: Review Questions

Module Ten: Instagram

• Pros / Cons

• Niche / Quality

• Hashtags

• Tracking / Measurement

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up