BUY COURSE NOW - online self directed

Webinars are great tools for marketing or promotion within your organization. Creating a Great Webinar is all about learning to provide a captivating interaction between the presenter and the audience. Being an interactive form of media, webinars provide a valuable opportunity for learning, engaging and team building. Participants will develop the skills needed to promote, host, or facilitate a great webinar for your company. Sharing your passion and knowledge with a webinar is the best way to reach many with the power of one.

*This course pairs well with Presentation Skills and/or Developing a Lunch and Learn for new and aspiring leaders and facilitators

Course Objectives:

• Define webinars and their purpose
• Choose the best formats
• Prepare for webinars
• Avoid common mistakes
• Understand how to interact with the target audience
• Follow up successfully

Course Outline:



Creating a Great Webinar

Module One: What Can a Webinar Do?

• Marketing to Prospective Customers

• Training or Teaching

• Demonstrations and Presentations

• Information Sharing

• Case Study

• Module One: Review Questions

Module Two: Successful Webinar Criteria

• Passion and Enthusiasm

• Value

• Knowing Your Target Audience

• Grab and Keep Attention

• Case Study

• Module Two: Review Questions

Module Three: Find the Right Format

• Tailor It To Your Audience

• Pre-Recorded

• The Live Webinar

• Two Person Team

• Case Study

• Module Three: Review Questions

Module Four: Marketing and Social Media

• Blog Posts and White Papers

• Email Marketing

• Offer an Exclusive Deal

• Hashtags

• Case Study

• Module Four: Review Questions

Module Five: Drive up Registration

• Avoiding SPAM Filter

• A Great Title

• Solicit Questions

• The Registration Page

• Case Study

• Module Five: Review Questions

Module Six: Leading up to Your Webinar

• Reminder Emails

• Practice and Rehearse

• Test Your Technology

• Insert Solicited Questions

• Case Study

• Module Six: Review Questions

Module Seven: Presentation Tips

• Show, Don’t Tell

• Sharing Your Desktop

• Strong Visuals

• Script It

• Case Study

• Module Seven: Review Questions

Module Eight: Interacting With Your Audience

• Polling and Surveys

• Answer Solicited Questions

• Activities

• Q&A Session

• Case Study

• Module Eight: Review Questions

Module Nine: Mistakes to Avoid

• Technical Issues

• Ignoring Your Audience

• Audience Not Participating?

• Timing

• Case Study

• Module Nine: Review Questions

Module Ten: Post Event

• Contact No Shows

• Follow Up Email

• Call To Action

• Make it Easy to Share

• Case Study

• Module Ten: Review Questions

Module Eleven: Assignment Review / Wrap Up